Sport Sponsorship Work
The final subject working with Fitzroy was Sport Sponsorship. Firstly, I had to create an asset inventory for the club, providing details of the club, their assets, potential assets they hadn’t thought of and brand new sponsorship packages that may be valuable to the club in the future.
The last part of the sponsorship task working with Fitzroy was to create a sponsorship proposal. I was to act as the sponsorship manager of Fitzroy FC and give a presentation to a possible sponsor. My choice was to target 13Cabs.
Fitzroy FC & 13CABS Partnership Proposal
Public Relations and Communications Work
During the subject Advanced Public Relations and Communications, one of the tasks was to create a media guide for a club of my choice. I decided to choose my local football club Bonbeach.
Another component to Advanced PR was to create a community relations plan for a local sporting club. I chose the Casey South Melbourne Cricket Club to try and provide some outside the box ideas to help the club achieve their community goals.
Casey South Melbourne CC Community Relations Plan
Emerging Media Production Work
Throughout working with Fitzroy, I was tasked at creating a podcast for the club, to show them how they can possibly market themselves better. But also by doing this, I gained useful creating and editing skills of a podcast.
Marketing Work
Continuing to work with the VAFA, I moved to work with Fitzroy FC, working on marketing for the club. The first part of a two pronged task was to create a market research proposal for the club to identify areas of improvement, create research ideas then implement them to create the next part of the task, the marketing strategy.
Market Research Proposal for Fitzroy FC
The next part of the task was to create a marketing strategy for Fitzroy based off the market research we had conducted with their supporters, members, players and any other interested stakeholders to help improve the clubs marketing channels.
Social Media Work
One of the first pieces of work conducted with a Victorian Amateur Football Association (VAFA) club in Elsternwick Football Club. Working with them, we were to analyse the clubs social media platforms, then create a strategy to enhance themselves on social media.
Journalistic, Social Media, Marketing, Mindfulness Portfolio of James Maxwell 